Publicis Gets Walmart, Target, Match.com, Taco Bell, Neiman Marcus, Miller Lite….. and other brands targeting the U.S. consumer right now.
Manolo Arroyo is the new Coca-Cola CMO, agency moves and more changing places. People change positions, get promoted or move to other companies. Portada is
Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
Portada expects Latin American-Panregional Marketing to grow above US$ 740 million in 2019. Miami continues to be the main panregional marketing and media hub, although Mexico City and other centers have an increasing weight in overall panregional market decision making, This is one of the insights of the 2019-2020 Panregional Marketing and Media Report. Portada’s 2019-2020 Latin America Panregional Marketing and Media Media Report provides data, intelligence, insights and forecasts (2019-2024) for marketing service vendors offering services to major brands targeting the Latin American consumer.
Spanish-language spots show advertisers’ increasing determination to reach Hispanics, while Skyword provides tips on doing it right. Enterprise tests Spanish spots [youtube https://www.youtube.com/watch?v=AtrG-EWfsSk&w=560&h=315] Car rental
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
Agencies are paying attention to internet radio services, thanks to the move to mobile and the demand for consumer choice. Research firm eMarketer estimates there will be 159.8 million digital radio listeners in 2014. That doesn’t mean, however, that they’ll grab ad dollars away from terrestrial radio. Rather, digital listening in all its permutations will become part of the multi-channel and multi-media marketing mix. How to do a multiplatform (Hispanic) Audio Buy.
Hilda García has been appointed VP of Multimedia Content & Community Development for Entravision, Portada has learned. García was most recently VP of Multiplatform Content
The party was in New York City this month, where the TV Upfronts took place. Also in the Big Apple in late April the digital
What? UM won Hershey’s Media buying and planning account, previously held by OMD. Why it matters: The Hershey company spends more than US $500 million in
UM just won Hershey’s global media buying and planning account, previously held by OMD. Hershey will be included in IPG/UM’s new integrated programmatic buying program which includes the U.S. Hispanic market.
There were many news last week at the NewFronts, the weeklong series of presentations from digital content powerhouses in New York City. The focus on Spanish-speaking
Emma Carrasco, currently Executive Vice President of Republica, a Miami based strategic and creative agency specializing in multiplatform marketing, will become NPR’s head marketer, announced Gary E. Knell, President and CEO of NPR. Her appointment as Chief Marketing Officer begins December 3 and follows an extensive national search.
A summary for Media Sales Executives, Advertising Agencies and Corporate Marketers to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
How much does Hispanic media really affect public opinion. How much does it shape opinion making of politicians and members of the legislative? A new study by Xavier Medina Vidal, a Ph.D.candidate (photo) at the University of California Riverside sheds a lot of light on these issues.
Crown Imports, Chicago, chose Goodby, Silverstein & Partners, San Francisco, part of the Omnicom Group, as the agency to create campaigns for the general market for two beer brands, Corona Light and Modelo Especial. Spending was estimated at $19 million.
Diario de Mexico USA is launching a Chicago edition in August. Contrary to most Hispanic newspapers, Diario de Mexico USA is a paid and daily publication. It is published from Monday to Friday’s and available over the newsstand
Content Farms are all the rage in the media and advertising world.Companies like Demand Media, Answers.com and Yahoo’s Associated Content create thousands of pieces of content per day and are making a big impact on the Web. In fact, these companies are now among the top 30 websites in the U.S. Google and other search engines are important partners of content farms as these companies monetize the traffic that search engines send them through online advertising.
As the Hispanic population grows, Radio Stations switch to Spanish. Mexico’s Grupo Radio Centro enters U.S. Hispanic market and introduces Exitos on KMVN-FM (93.9), which it acquired from Emmis Communications.
According to the Newspaper Association of America (NAA), newspapers collected $1.2 billion from their online operations in 2003. Last year, the figure was nearly $2.7 billion. Total 2007 U.S. online advertising expenditures were $19.5 billion, according to E-Marketer